Stock’s Strong Summer Sales Continue: Home Designs Perfectly Tailored For Today’s Homebuyer

Stock Development’s sales are up by one-third over July 2019 and revenue is up 62 percent, registering another 28 sales in July worth $41.8 million.

According to Brian Stock, CEO of Stock Development, In Fiddler’s Creek, the company recently sold out the Malaga neighborhood and has only two homes remaining for sale in Livorno.

“We are having a great summer and sales have been exceptional overall this year,” said Stock. “We have recorded 220 new home sales worth $313.1 million for the year. Sales contracts are up 15.9 percent for the year and sales revenue is up 32.1 percent.”

This is despite the pandemic, which is changing homebuyers’ needs and behaviors, according to this month’s cover story in Builder Magazine, which profiled Stock Development.

“A lot of people are re-thinking their lives and spending more time at home,” said Stock. “They are looking ahead to winter and want a single-family home that allows them to enjoy the outdoors. This makes Southwest Florida a very popular place and our home designs, with spacious outdoor living areas, are perfectly suited to fit that lifestyle change.”

When the novel coronavirus hit America’s shores hard in March 2020, Stock froze its sales operations, but were thankfully able to continue building with revised, social distancing plans put into place.

“For a six-week period from March 20 through the end of April, we saw a huge

downturn,” Claudine Léger-Wetzel Stock’s Vice President of Sales and

Marketing. “Going into 2020, my projection for April was 27 sales. Instead, we

ended up doing three.”

The impact was so swift and dramatic that when Stock shut down its offices

March 20, Léger-Wetzel, a 20-year employee of the firm, teared up during a

companywide conference call to prepare the business to go dark. “We had no

idea when we were going to see each other again,” she says. “It was quite

emotional.”

According to Builder Magazine, the steep sales dive and whipsawing resurgence

of buyer activity the firm saw is emblematic of builders’ experiences selling into

the high-end, luxury second-home and vacation market in a post-COVID-19

world.

Thinking strategically, in terms of both the product and the market, is a must for

success. 

“We try not to get too far ahead of ourselves, and we spend a lot of time on

product design and interior selections to really make sure we’re hitting the market

right, so that we can react to whatever comes our way,” Léger-Wetzel says. “I

mean, who could have predicted COVID, as fast and hard as it came? How we’re

doing now is a testament to our company and our product.”

In search of a refuge-like feel, buyers currently are seeking generally larger

homes, as well as lot sizes. 

“The biggest thing that we focus on in our market is the really open great room

plans, high volume ceilings, and a lot of undercover lanai space,” Stock’s Lèger-

Wetzel says. “One of our most popular plans has over 1,000 square feet of

covered lanai, plus a nice sized pool.”

Stock currently has more than 30 furnished models open in the seven

communities of Quail West, WildBlue, Naples Reserve, Isles of Collier Preserve,

Fiddler’s Creek, Pine Ridge Estates and Babcock Ranch. Visit

www.stockdevelopment.com for details.

Brian Stock said the company is opening even more models for homebuyers to

tour and has begun construction on many more for the upcoming winter season.

“Our construction division has been very busy this summer,” said Stock. “New

models have already been opened in Fiddler’s Creek, Isles of Collier Preserve,

Quail West and WildBlue. In addition, we have more models coming at Naples

Reserve, Isles of Collier Preserve and WildBlue. We are also building inventory

homes in these communities, as well as at Babcock Ranch.”

Stock’s homes are priced from the $600s to more than $9 million in plans ranging

from 2,500 to 6,500 square feet under air.

At Fiddler’s Creek, Stock Signature Homes is building within the exclusive gated

village of Marsh Cove. The Livorno and Capistrano neighborhoods are nearly

sold out!

Capistrano features three spacious floorplan options with extraordinary flexibility

of design and options.

WildBlue is a spectacular 3,500-acre community nestled between Naples and

Fort Myers in Estero. The first phase of amenities is now under construction. Stock

has already sold 60 of its 148 home and homesite packages since sales were

lauched last year. These are situated on WildBlue Lake and offer breathtaking

views, encompassing the beauty of this singular community. Stock’s pricing

begins from the $900s and new homesites have been released for sale!

Naples Reserve is a gated community midway between Naples and Marco Island along

the U.S. 41 Tamiami Trail/Collier Boulevard. This spectacular, amenity-rich waterfront

community is minutes from Downtown Naples and the beaches.

Stock Development has three neighborhoods open in Naples Reserve. Eight models are

open and three more are under construction!

The Canoe Landing neighborhood consists of 64 homesites, nearly all of which offer

waterfront views. Home and homesite packages begin from just the low-$500s.

Bimini Isle is an intimate neighborhood of only 35 high-end homes from Stock’s

renowned Signature Series. Four new beautifully-furnished models are open in Bimini

Isle. Prices in Bimini Isles begin in the $700s. Crane Point is a neighborhood of 85 homes

dominated by stunning water vistas. Homes are base priced from just the $500s.

Stock offers three series of homes, many of which are on display in its 10 furnished

models.

Please join us at our sales centers to view our best home offerings yet!

To see all that Stock has to offer, please visit the Stock Development website at

www.stockdevelopment.com/tour . Email at info@stockdevelopment.com or call (239)

592-7344.